Your Google Alerts.
Now with a PR analyst.

Expand your use of Google Alerts to include timely briefings, coverage reporting, and media contact research.

Start free in 5 minutes
Key features

Three jobs, done for you

Timely briefings

  • New and recurring narratives
  • Email, Slack, and SMS
  • One brief from multiple alerts
Coverage Summary
Product Launch Reception
Tier 1 Sources

Reuters and TechCrunch led the positive press, with strong AI feature coverage.

Regulation Impact

FTC guidelines on AI disclosure may affect marketing claims and pricing copy.

Competitive Response

Two rivals matched the launch within days.

What Changed

Launch coverage is new this period. Regulation shifted from T3 to T2 outlets.

Consistent Narratives

Brand monitoring remains steady at 8 articles/week.

Coverage reporting

  • Searchable archive of every mention
  • Custom reports in ChatGPT and Claude
  • Outlet tiers and article text
G ChatGPT Alerts Plus MCP
Create Patagonia report. Template:
Q3-coverage-template.pptx
entries_search "Patagonia" · 7d
84 articles, 31 outlets. T1: Outside, NPR, Sierra. Deck built with 3 themes.
Q3-Patagonia-Coverage.pptx
Add a positive quote from Sierra.
deck_update Sierra quote
"…Patagonia's Black Friday move sets a new benchmark for corporate sustainability…"
Sierra · Tier 1
Q3-Patagonia-Coverage_v2.pptx

Media contact research

  • Every byline pulled from the article
  • Job title, email, and LinkedIn
  • Add to a list from email or Slack
Acme Corp announces AI-powered analytics platform
reuters.com T1
JM Jane Mitchell
↓
Tech Press List 8 contacts
JM
Jane Mitchell reuters.com T1
Tech Reporter · [email protected]
Added
RC
Robert Chen techcrunch.com
Researching...
SP
Sarah Park forbes.com T1
Senior Editor · [email protected]
AI-native

Run Alerts Plus from Claude, ChatGPT, or Gemini

50 tools your assistant can use to read coverage, route alerts, and add journalists to your lists.

✦ Claude Alerts Plus MCP
What coverage did we get on the product launch?
entries_search query: "product launch"
summary_get alert: "Product Launch"
14 articles across 9 outlets this week. Reuters and TechCrunch led with Tier 1 coverage. 3 new journalists — want me to add them to your media list?
G ChatGPT Alerts Plus MCP
Set all my alerts to daily digest at 9am, tier 2 minimum
alerts_list all alerts
alerts_update_settings 8 alerts
Done. Updated 8 alerts to daily digest at 9:00 AM with tier 2 minimum. Company Mentions, CEO Coverage, and 6 others are now set.
Customization

Refine the results. Brand the output.

Teach Alerts Plus which "Patagonia" you mean. Every briefing, branded as yours.

Entity Refinement
Alert: "Patagonia"
Patagonia (company) 24 articles
Patagonia (region) 12 articles
Patagonia, Arizona 8 articles
Patagonia (film) 5 articles
AI classifies each article automatically
Email Branding
Company name Acme Inc
Accent color
Logo acme-logo.svg
Reply-to [email protected]
Footer © 2026 Acme Inc
How it works

From raw alerts to a briefing

1

Connect

Sign in with Google. Start with one of your Google Alerts, or pick one from the alert catalog.

Connecting a Google Alerts feed or picking from the alert catalog in Alerts Plus
2

Customize

Group related alerts. Filter to Tier 1 outlets, or keep them all. Teach the AI which "Patagonia" you mean. Or keep the defaults and move on.

Alert settings panel showing frequency, minimum tier, and quiet hours
3

Deliver

A briefing in your inbox, Slack, or phone. Sent as it happens, hourly, daily, or weekly. Every byline arrives with a job title and contact, ready to pitch.

Alerts Plus daily digest email rendered in dark mode
AI briefings Narratives, themes, what changed
Works in your AI assistant Claude, ChatGPT & Gemini
Email · Slack · SMS Delivered where you work
Bylines & contacts Pulled from every article
Pricing

Free during beta

Every feature, no credit card. We'll give you 30 days' notice before we start charging.

$0/mo
Beta access · All features included
  • Unlimited Google Alerts
  • AI coverage summaries
  • Email, Slack, and SMS delivery
  • Outlet tier classification & filtering
  • Entity refinement & disambiguation
  • Journalist enrichment & media lists
  • 50 tools for Claude, ChatGPT, and Gemini
  • White-labeled email branding
Start free in 5 minutes
No credit card · Your data stays yours

Your first briefing. Today.

Sign in. Add a Google Alert. Alerts Plus takes it from there.

Start free in 5 minutes
Terms · Privacy · SMS